Portfolio: YalaGOTravel & Leisure

• Website
• September 2011
• http://www.yalago.com

Travel is by far one of the consumer categories most affected by the internet. Users’ ever-increasing need for information coupled with more frequent access to travel and the migration to a do-it-yourself culture when it comes to travel, has meant that websites that aggregate travel-related search results from different sites across the internet have become very popular.

YalaGO brings the first travel search aggregator to the Middle East market, delivering live flight and hotel prices from hundreds of websites on the internet and redirecting users to the third-party site of their choice to complete their booking.

Flip’s engagement with YalaGO started with the development of the brand name, tag-line, character, colours, personality and both visual and vocal tone. Following through, Flip created the full site architecture, designs and developed the functionality, and undertook content optimisation to ensure search engine rankings for the site.

‘Search once’ is not simply a tagline for YalaGO, but also a true testament of the ability of the site to deliver hundreds of results effectively and swiftly, helping users make more informed travel decisions and plans. In addition, the site delivers inspiring destination content to encourage travellers to explore new destinations. The destination content is supported with contextually relevant lead-in prices for hotels and flights to key destinations from the region.

To support the site’s reach, Flip has also launched YalaGo social media platforms on Facebook and Twitter, delivering featured destination content to fans in addition to extending the aggregator to another channel by offering a Facebook-based flight and hotel search platform.

Booking your next trip? Search once on YalaGO!