Portfolio: twofour54 Integrated Digital Media CampaignBroadcast, Education, Government

• twofour54
• May 2010

Although, Flip's 2010 engagement with twofour54 focused on revamping all twofour54 websites to primarily help each brand gain its individual identity, emphasize its offerings, and cross-sell services and products, Flip also strategized and developed an integrated digital advertising and marketing campaign.

Conceived to complement the offline messaging of twofour54, Flip implemented twofour54’s digital campaigns featuring display advertising on a mix of portals and advertising platforms accompanied by electronic direct mailers to market twofour54 services across all brands.

While the creatives for each banner ad and eDM were themed around the respective brand, the messaging focused on services provided by the respective business pillar. The eDMs specifically have been an effective tool to establish direct contact with twofour54's target audiences across the region.  The display and eDM campaigns enjoyed high click through rates and engagement with audiences across all digital media channels.