A twofour54 sub-brand, ibtikar is the pillar for media industry funding and support. ibtikar, which serves as the incubator for creative ideas, offers young talented Arab individuals and entrepreneurs, an environment of support and growth by providing funding and support, helping them to realize their goals in media..
Flip developed the ibtikar website to provide its target groups – creative individuals and startup media businesses – a clear outline of ibtikar’s vision and plans, offerings, investments models, and other relevant information.
By focusing on user experience and journey mapping, the attractively designed and easy-to-use website ensures that visitors are easily able to locate the guidance resources and information that they require and allows them to directly interact with ibtikar. The site is powered by Flip's Navisite content management system, allowing simple real time updates to content and pages in real time.