Flip was assigned develop a new online brand personality for IIFL corporate business. The business offerings include institutional equities and investment banking as the main services. Being part of the India Infoline group of companies, IIFL Capital target markets are global fund managers and institutional investors who want to invest in the fast growing Asian markets.
Flip identified the need to revamp their corporate website primarily to make browsing on the website easy and to provide stakeholders with a clear understanding of what IIFL capital does and what sets it apart from the competition.
Flip's engagement was to redesign the information architecture and user interface for the corporate website.