Freej is the title of the first Arabic 3D animated series aired in the UAE. Freej means 'Neighbourhood' in the Khaleeji dialect and would tell the comic story of four old ladies living in a small traditional neighbourhood in the outskirts of the city of Dubai. Flip created a website using a web based content management system that would introduce the animated show to its new audience with a video trailer. The site also offers feedback and press coverage.