A non-profit organisation committed to improving access to primary education for children in the developing world, Dubai Cares and its partner organisations have reached over 5 million beneficiaries in 24 countries.
Dubai Cares approached Flip to revamp its website, not only to sport a new look but to enable them to make the best use of the web in executing their new digital strategy. Content management is now powered by Flip’s proprietary content management system, Navisite, to allow easier and faster updates. The website is richer in audience interaction and engagement. A prominent area for twitter feeds and a link to Dubai Cares’ twitter page helps involve audiences beyond the website.
The donations section streamlines the numerous donation avenues making it easier for donors to learn about and choose a suitable avenue. The visuals put children at the forefront and use vivid colours and kids’ themes for a warm and inviting feel. A special interactive feature uses the latest technology to highlight Dubai Cares’ work around the globe. Dubai Cares is better equipped now to communicate and interact with its donor community.