Portfolio: CoolkidsRetail

• Majid Al Futtaim
• June 2010
• http://www.coolkids.ae

Since 1998, during the summer months the Majid Al Futtaim malls have been an attractive choice for the family as hot weather leaves limited outdoor options for children and parents. The malls are the ideal space for families and children in the summer as they are air-conditioned, safe and provide various entertainment options such as Magic Planet arcade, cinemas, toy shops, Ski Dubai and musical events.

To communicate this, Flip Media suggested the development of a new brand to promote the summer events which are easily transferrable beyond the website: Cool Kids. The site has an extremely fun look & feel and made for kids with its big letters, copy and animation to encourage children and their parents to visit the malls. Cool Kids was then combined with an integrated launch campaign that activated POS, events, and above the line communications.  

The website showcases interesting activities and information for kids and their families during the summer such as events and promotions in the malls, playing free games online, and the chance for kids and parents to enter competitions and raffles for great prizes. The website, driven by Flip’s content management system Navisite, allows for non-technical users of Majid Al Futtaim to manage the website content such as adding new events, promotions and online games.