Portfolio: Awal Gulf Manufacturing Co.Industrial goods and services

• Awal Gulf Manufacturing Co. Website
• August 2011
• http://www.awalgulf.com/en

Awal Gulf is a refrigeration and air conditioning equipment manufacturer, unique in its class and industry size in Bahrain.

It has two manufacturing plants with a workforce of over 1,000 people. Awal Gulf caters to the refrigeration and air conditioning requirements of sizeable customers in the Middle Eastern region and beyond.

Awal Gulf’s key business objective in revamping their website, was to increase traffic, time on-site and improve on key web metrics measurements. The new website supports the company’s growth and future development by being scalable, having a strong content structure, and reflecting quality in respect of new business strategy and new key communication messages.

Flip created enhanced designs, structure and technical architecture that provide Awal Gulf with a truly world-class presence. Flip's proprietary content management system, Navisite provides a one-stop-shop solution to Awal Gulf including maintenance, updates and administration of the content.

The newly designed ‘locate a dealer’, ‘supplier corner’ and ‘employee corner’ sections also allow Awal Gulf to engage with all its stakeholders through its website.

With its revamped and enhanced website, Awal Gulf’s web presence is in line with its business, growth and communications strategy.