Portfolio: Al Alali Ketchup CrazeeFMCG

 

al alali, a regional leader in quality food products, came to Flip Media  seeking to develop a personal and emotional connect with thier target audiences and sought to use their popular tomato ketchup to squeeze out some online magic that eventually creates awareness and improves sales across the GCC.

Flip Media developed a microsite to host Ketchup Crazee – a game for moms and kids themed around al alali ketchup – involving lots of fun and prizes. The game is part of an integrated below-the-line and digital campaign.

The microsite and Ketchup Crazee are packed with absolute fun and thrills – tomato inspired characters, lively animations, fun fonts, vibrant colours... Repeat visits are successfully encouraged through points for conquering levels and prizes for high-scorers and sales boosted from a direct product-game correlation that requires participants to enter a Crazee Code found on ketchup bottles.

Ketchup Crazee has not just sparked life, but energized and revitalized a staple FMCG product

 
Flip Media See Al Alali Ketchup Crazee
Call 800-FLIP (3547) and speak to one of our innovation architects