Dubai, UAE, 16 April 2010: Flip Media, the largest interactive agency in the Middle East, announced it has launched the website for Saudi Arabia’s newest Shari’ah- compliant home finance provider, Deutsche Gulf Finance.
A partnership between Deutsche Bank and a group of prominent investors led by Fahad Al Rajhi, Deutsche Gulf Finance, aims to become the leading provider of Shari’ah- compliant home finance solutions in the Gulf Cooperation Council. Flip Media was commissioned to conceptualize and design Deutsche Gulf Finance’s multi-faceted website.
Yousef Tuqan Tuqan, CEO of Flip Media, commented on the website’s launch, “The challenge in developing a website for a new entity like Deutsche Gulf Finance was two-fold; we had to introduce the brand to the public with a vibrant, modern, look and feel reflecting its mission of providing Islamic compliant home finance. Moreover, we had to introduce the very concept of home finance a population where 80% of people don’t own their home or have familiarity to home financing.”
“Reinforcing the company’s mandate of customer service and ease-of-use were a core strategic focus in the development of the website. As a brand’s first touch-point with its customers, a well-designed, interactive website, is essential for companies wanting to enhance relationships with their existing and potential client base,” Tuqan added.
“Deutsche Gulf Finance wanted to partner with an agency that was able to structure our website for a new period of national and regional growth with a proven track record and a goal-oriented approach, therefore Flip Media was a natural fit for us. The completed website, www.deutschegulf.com, highlights our progressive and innovative approach to Islamic Home Finance. We are confident that www.deutschegulf.com will play an integral role in attracting, educating and engaging a diverse range of consumers,” said Paul Loiacono, Chief Operating Officer of Deutsche Gulf Finance.
Deutsche Gulf Finance’s new website features a series of interactive tools to provide its customers with in-depth information on the company’s innovative, Shari’ah-compliant products for prospective home-buyers, home-builders and consumers seeking to release equity from their existing home via Ijarah instruments.
The website has functionality that allows visitors to apply for home financing online. Customers may utilize other tools such as Deutsche Gulf Finance’s “Home Finance Calculators” which help determine whether a customer should rent or purchase a home, a customer’s monthly installment payments, benchmarking for maximum financing a customer would be able to obtain and other features customized to a consumer’s individual financial scenario.
