Flip Media hits a century to become the largest interactive agency in the Middle East.
Flip Media passes the 100-employee mark amidst an exciting year of account wins, international expansion and continued success.
From its humble beginnings as a team of two in 2003, Flip Media has now grown into an international network of 140 Flippers across 9 offices in Europe, Middle East, Africa and Asia. In addition, their move into a new 6,000 square-foot facility in Dubai Media City has created a new regional hub for its full-service offering, including its online media planning and buying arm, Neodigital.
The growth comes amidst a year of continued growth and development across all aspects of the Flip Media business, with a number of significant new account wins. These include new assignments with regional power brands like du, Sama Dubai, Tatweer, Nakheel, JAFZA, MBC and Emirates as well as deepening our relationships with key brands such as Nestlé, Emaar, Dubai International Film Festival and Deutsche Telekom.
“We’re happy to see brands in the Middle East continuing to wake up to the reality that as traditional media fragments further and consumers spend more and more time online, the Internet is the most effective and measurable way to engage consumers,” says Regional Account Director Yousef Tuqan Tuqan.
“As an agency purely focused on the Internet, we can offer these brands capabilities and real-world experience that helps them ensure their first steps online are successful.”
“For us, the Internet is everything” says Dinesh Lalvani, Managing Partner and Group Creative Director. “While it may represent less than 1% of regional media spend to more traditional agencies, it is 100% of our business, which gives Flip a unique edge in acting as a regional leader in exploiting new technologies and marketing trends.”
According to CEO Martin Diessner, “we never wanted to be the biggest interactive agency, only the best. However, we’re happy to see that we have been able to grow with our clients’ needs to offer a complete digital marketing solution that includes creative development, technology, consulting, and media buying & planning.”
Looking to the future, Flip Media believes that they can continue their stellar pace of growth. “Internet spend in the region is set to double again next year, and we believe that we will be ready to meet our client’s growing needs for intergrated online solutions into the future.”
