Flip Media attends 12th Flash Forward Conference by Macromedia
The 12th Flash Forward conference and Flash™ Film Festival, the oldest and largest Flash user conference in the world, shares the latest in design, development, education and inspiration
7th July 2004, New York (USA): Flip Media is the only interactive agency from the Middle East attending the 12th Flash Forward conference and Flash™ Film Festival, the oldest and largest Flash user conference in the world, where the latest ideas and concepts in design, development, education and inspiration are shared within the Flash and internet community.
Flash Forward 2004 features 4 in-depth Flash workshops, 22 one-hour seminars, 20 Q&A sessions, 17 “Ask the Experts” sessions, and 11 Technology Showcase seminars. In addition, a Flash Film Festival, Macromedia Keynote, exhibition area, networking receptions and exclusive conference workbook with speaker notes are hold at the event.
Flip Media, represented by Dinesh Lalvani (Creative Director) and Martin Diessner (Business Development Director) report live from the Flash Forward conference in New York: “The first day of the conference was opened by legendary internet pioneer and Flash Guru ‘Ze Frank’ with a schizophrenic showcase of Flash history”, reports the Flip Team from New York. “Throughout the day, latest industry trends were discussed and focus dedicated to Internet Kiosk applications, the new Macromedia Flex enterprise server presenting a new innovative solution for delivering enterprise rich internet applications, recent developments of Flash videos, Flash TV ads and Flash based television shows, and the seamless integration of Flash front end applications into platform independent Cold Fusion server side applications.
Interactive kiosk applications are becoming more and more flash based applications that go beyond the standard web browser. Across platform compatibility of Flash and the use of 3rd party tools like Flash Studio Pro cater for inexpensive, secure and rapid prototype developed kiosk applications such as ATM terminals, entertainment systems and others. Latest industry trend is the Microsoft Data 2005 component that supports ActiveX Flash objects in its interface.
Macromedia Flex is the new rich internet application development platform by Macromedia with a new integrated tag language called MXML, which creates ‘on the fly’ server side Flash SWF objects without the usual Flash IDE and authoring environment. Flex addresses developers with computer science background; it caters for multi-user collaborative development and integrates Action Script 2.0 with a powerful set of components for creating a rich, responsive presentation tier for enterprise rich internet applications.
Flash and Video has always been a winning combination, both financially and creatively, since the launch of Flash MX 2004. The clear direction of Macromedia is twofold: Firstly, towards web based delivery of video content either progressively or via Macromedia’s Flash Communication server providing a stream of video animation; and secondly towards the creation of interactive TV shows and television commercial as a direct output from Flash as the authoring environment. This will certainly revolutionize the TV advertising industry as whole movies and ads will created at a fraction of traditional costs of studio rentals and TV production facilities.
Finally, the first day was concluded with an in-depth workshop on Cold Fusion MX which supports building and deploying powerful web applications and web services with far less training time and fewer lines of code than ASP, PHP, and JSP. Interesting for the online advertising industry are concepts of personalized online ads through the combination of Cold Fusion and Flash MX; but also the improved product development life cycle through Cold Fusion web services and Flash remoting tools.
Read more about the latest trends discussed at the Flash Forward Conference in New York.
