Dubai based exhibition company Dubai Shows Ltd. has contracted Flip Media, the Middle East's largest independent interactive agency, with its interactive account. Flip Media will redesign the current website and also introduce digital marketing campaigns for Dubai Shows to generate business.
Dubai Shows is marketing its products Worldwide Property Show, The Expat Show and Global Real Estate Investor in six Middle Eastern markets. Beyond that, Dubai Shows Ltd. also has a full consultancy services organizing road shows for developers who wish to individually promote their properties in specific and select locations, such as Kuwait, Singapore, Hong Kong, Bahrain, Dubai, Abu Dhabi, Bangkok and Shanghai.
Flip Media will not only provide a full revamp of the current website, but also creative for online banner advertising, direct e-marketing campaigns as well as recommendations and follow-through on alliances with relevant web portals in the region. A through the line CRM approach will focus on personalized consumer and B2B marketing, both on and off line.
Ahmed Yusuf, Director Marketing and PR, Dubai Shows Ltd., explains: “Our mission is to create an effective platform, in a conductive environment, to put sellers of property in touch with serious buyers. Flip Media has been selected because we believe in their expertise when it comes to digital marketing. They also have shown a through understanding of our market segment.”
“With our community portal www.propertyworldme.com, we gained a good understanding of the continuously growing and dynamic property market in Dubai and the Middle East,” says Martin Diessner, Business Development Director, Flip Media, adding, “which helped us to understand our clients’ requirements. With the addition of Dubai Shows, we will further consolidate our position as the leading interactive solutions provider for the property sector in the Middle East.”
