9th March 2004, Dubai (UAE): Flip Media launches a new web portal which offers 
users a chance to captain a team of International Cricket Stars. Cricket fans from across the world can now manage their own fantasy cricket teams in an innovative online game called "Fantasy Cricket Matches" at www.cricketinc.com.
Covering most major one day international tournaments, users can combine players of varying nationalities and skill sets to form their own fantasy cricket teams. The actual performances of these players in the specified live matches determine the outcome of each user's fantasy match. Users compete against each other for guaranteed cash prizes paid out on a match by match and tournament basis.
"This is not a game for the casual cricket fan", says John Rajkumar , founder of CricketInc.com, " We felt there was a need for a fantasy cricket game that truly tested the knowledge of cricket enthusiasts, a game that would give the user coh cmplete and meaningful control over his team."
With batting and bowling orders playing a significant role in the outcome of each users fantasy match and the strategic use of post match substitutions, cricket fans will have a virtual taste of what its like to be an International cricket captain.
Dinesh Lalvani, CEO of Flip Media: "CricketInc.com will be marketed through the Flip Media network adding another large segment of target groups to our portfolio. We will use this medium to offer out of the box online advertising solutions on this new platform to target the Asian sub continent segment but also expect a large following from the UK, South Africa and Australia."
India's tour of Pakistan beginning on March 13th will be followed by England's tour of the West Indies on April 18th, users missing the deadline to enters these tournaments at www.CricketInc.com will still be able to compete for individual Fantasy Match prizes within these tournaments.
