Yousef Tuqan Tuqan, CEO of Flip Media, the largest interactive agency in the Middle East, participated at the 9th Cristal Festival, an annual meeting of global advertising professionals, held in Crans-Montana, Swiss Alps, Switzerland.
Tuqan, one of the jury members in the ‘Cyber Cristal’ category was the only agency representative from the Middle East in the digital category. He joined an international jury consisting of renowned advertising, marketing, and interactive professional as well as representatives of global clients. The Cyber Jury was led by Nicke Bergstrom, Founder & Creative Director of Farfar Sweden and a winner of two Cannes Grand Prix Lions
"I am honoured to be a part of the Cyber Cristal jury and contribute to recognizing creativity and innovation in digital media,” said Tuqan.
“As a UAE- based professional, being asked to sit in on the cyber jury at an international festival is a clear signal that the Middle East is one of the regions to watch in the digital media realm. Advertisers are increasingly shifting their mindset to invest in strong online brand strategy and communication to effectively reach their target audience and digital media is now a vital tool in the marketing mix.
Developing an intelligent, thought-provoking and well-executed digital campaign that captures the emotion and attention of your audience is one of the most important elements in advertising today,” Tuqan concluded.
The ‘Cyber Cristal’ Awards ceremony aims to promote online creation and to institutionalize digital media in its own right. Participants at the ‘Cyber Grand Cristal’ Awards are interactive, marketing and advertising agencies, and clients from European and French speaking countries. Eligible entries are creations shown for the first time between 1 December 2008 and 30 November 2009.
The European jury also judged digital entries from across the MENA region in anticipation of the MENA Cristals festival, to be held from February 1-5 in Mzaar, Lebanon.
The winning entry in the ‘Cyber Grand Cristal’ will be eligible for the Festival’s major award which is the ‘Festival Grand Cristal’.
