Flip Media has won the race against 13 other international agencies to be the website creators for Bahrain International Circuit. The brief included developing a website that was designed to promote BIC as a destination for both corporate and international motor sport events.
"The website, which will be launched in September has been completely redesigned and enhanced with user-friendly functionalities, such as online ticketing, e-Commerce enabled merchandise shopping, interactive race map and a virtual drive through of the Circuit. The objective is to sell tickets for all our events, as well as create regional and international awareness using the website as our primary channel," said Eddy Rizk, Marketing Director, BIC.
"Flip Media has been selected following an intensive review of pitches based on a very detailed brief. Their experience in the motor industry helped them understand our requirements to make it a perfect fit. They have the creative and technical know-how to translate strategy into successful online communications, and their vision delivers everything that we expected from our brief,' he added.
"With an illustrious list of clients such as Mercedes-Benz Middle East, Gargash Enterprises Dubai, Abdul Rahman Albisher & Zaid Alkazemi Kuwait, Emirates Motor Company Abu Dhabi, SIXT UAE, Flip Media brings with it a wealth of experience in digital and interactive marketing solutions for the automotive industry in the region," explains Martin Diessner, Business Development Director, Flip Media, adding: "With the addition of the Bahrain International Circuit, Flip Media further consolidates its position as the leading interactive solutions provider for the sector."
