Jenny Rose Maternity
Jenny Rose Maternity was established in Dubai in 1998 as the first dedicated maternity wear retailer in Dubai and continues to set the standard for quality and fashionable clothing for women.
The Challenge
Develop an Ecommerce website that is simple yet elegant and powerful, maintaining ease of use on both the front end and the back end.
The Solution
As all ecommerce websites, the main objective is to sell merchandise. For that purpose, the approach was to keep the catalogue the main point of focus across the website, and provide sales aiding tools like product merging, currency converters, and on the go total cost calculator in the cart. Also the deployment of sliding transitions and curved lines.
The brand attributes as smooth, modern, and trendy, and reflected that on the design through the application of chunky text / imagery against a white background, keeping the products under the spotlight surrounded by sales driving tools.
The Results
An easy to manage E-commerce site that satisfies both in terms of form and function.
