The Value of a Microsoft Competency 

Kareem
Author: Kareem | Published: April 9, 2013 at 03:19 PM

Why it's important that you get excited about your digital supplier having a Microsoft certification

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Flip Media has been awarded a Microsoft Competency in recognition of the quality of projects delivered and also for the number of MS-certified staff employed within Flip – all of whom have been actively working on high profile projects over the past few years.This is obviously great news for Flip, and we’re delighted to be given this recognition, but you might wonder what all the hoo-ha is about a Microsoft Competency and why this information should even matter to you – as a client, IT professional for a brand or agency partner. As Director of the Microsoft Practice at Flip, I thought it might help to shrug off the shroud corporate speak and give you deeper insight to the value of working with a Certified Microsoft Partner. It isn’t an uncommon scenario that potential clients have invited certified partners to bid for a job and then compared them with a non-certified supplier coming up with questions concerning differences in costs, timelines and project approach during the review stage. I’m not surprised that the prices quoted by a certified and non-certified supplier differ greatly. But I am surprised that companies are still struggling to justify that gap. The short answer is: you get what you pay for, especially in the GCC region. 

The longer and more detailed answer is that Microsoft Certified Partners are the elite Microsoft Business Partners who earn the highest customer endorsement. MCPs have the knowledge, skills, and commitment to help implement technology solutions that match your exact business needs. Essentially, they’re the guys that can do it better than the rest. 

All Microsoft Certified Partners have passed the highest level of requirements from Microsoft and have demonstrated the most robust, efficient and scalable implementations of Microsoft technologies in demonstrated enterprise customer deployments or an on-site Microsoft assessment. They are the Top Guns of SharePoint solutions, so to speak. It follows that, because it takes a lot of time and effort to understand the nuances of a system as sophisticated as SharePoint, and experience and a strategic approach to harness all its benefits, it is not recommended that you look for lower quality resource, just to save some upfront costs. 

Becoming an MCP isn’t just a rite of passage for developers and support staff working on/with SharePoint; it’s also about getting access to a variety of exclusive resources and early product information that can be shared with the client. It’s a bit like being in on an exclusive club, only in this case, the privileges come in the form of product privileges and expertise rather than free spa days or complimentary room upgrades. Resources include priority access to a support team of Microsoft certified systems engineers, non- disclosure evaluation of new products and technologies, as well as planning tools and events to keep up to speed on the latest Microsoft product developments and future direction.

Working with an MCP means you’ll get to work with people who are in Microsoft’s inner circle. For the Microsoft Practice, Flip employs only Microsoft Certified Professionals (MCPs); these are individuals who have passed certification exams designed to validate their mastery using Microsoft tools and technologies. A recent study of Microsoft Certified Systems Engineers (MCSEs) and their supervisors by Jack McKillip, Ph.D. at Southern Illinois University, rated MCPs as highly effective workers on the job and IT supervisors rated MCSEs as more competent on all global dimensions as compared to non-certified systems engineers. 

All of this only bolsters the point that I’m trying to make: make sure you ask for an MCP on your next SharePoint project.


If you would like to discuss your SharePoint needs, be that Intranet, Extranet or Website, with our highly skilled and creative team, please reach out to kareem.monem@flip.me or call +971 4424 7500 and ask for the MS team.

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