Tea Running 

Here's a great microsite developed by our friends at Modem Media in London for HP. Apart from the obvious fact that it's a wicked piece of creative, what's more important is what communications like this mean for the industry as a whole. It's nice to see a digital agency developing what are in effect "web-only" TV commercials, quickly and effectively. When Dinesh and I were at Modem Media on December 1, they were auditioning people for this production. By December 21, the site was live. Now that's fast! I'm curious to know how many ad agencies can take a TVC from casting to broadcast in less than three weeks

Oh, and by the way, the song you hear in the ad is "Right Said Fred (Cup of Tea) by Myles Rudge & Ted Dicks.