http://www.flipcorp.com/en/read/blog/net-stuff/onlinemedia-middleast-whats-missing.html Flip Media is the largest interactive agency in the Middle East with offices in Dubai, Bahrain, Qatar (Middle East), Bombay, Trivandrum (India), Leipzig (Germany), London (UK) and Cape Town (South Africa) providing online advertising, website design, streaming broadband video, ad server tracking, digital marketing, online advertising, online media buying and interactive campaigns. Fri, 25 Jul 2008 06:44:49 +0000 http://flipcorp.com/cms/?v=3.1 http://www.flipcorp.com/en/read/blog/net-stuff/onlinemedia-middleast-whats-missing.html#comment-6468 Wed, 09 Apr 2008 12:04:42 +0000 http://www.flipcorp.com/en/read/blog/net-stuff/onlinemedia-middleast-whats-missing.html#comment-6468 There definitely is a tacit feeling that online advertising has become more approachable and marketers are more comfortable using this platform. The momentum will continue to push those who have accepted (or finally been forced) online but are stagnant and have conformed to 'safe' online tools and sites. This new force will have to come from market researchers and more and more regional and relevant case studies. This has been an arduous educational process but at least events like the AMEinfo Digital Marketing 2008 has been able to prove that we are, at least, moving. At least we are not still saying the same thing we have been for the past years about online being 'transparent and measurable' platform...."oh, and look what the UK is doing for online marketing..." *sigh.* There definitely is a tacit feeling that online advertising has become more approachable and marketers are more comfortable using this platform.
The momentum will continue to push those who have accepted (or finally been forced) online but are stagnant and have conformed to ’safe’ online tools and sites. This new force will have to come from market researchers and more and more regional and relevant case studies. This has been an arduous educational process but at least events like the AMEinfo Digital Marketing 2008 has been able to prove that we are, at least, moving. At least we are not still saying the same thing we have been for the past years about online being ‘transparent and measurable’ platform….”oh, and look what the UK is doing for online marketing…” *sigh.*

]]> http://www.flipcorp.com/en/read/blog/net-stuff/onlinemedia-middleast-whats-missing.html#comment-6467 Mon, 07 Apr 2008 15:52:01 +0000 http://www.flipcorp.com/en/read/blog/net-stuff/onlinemedia-middleast-whats-missing.html#comment-6467 You missed to mention that EmiratesMac.com presented a very different view of online marketing at Digital Marketing 2008 ;-) Perhaps that was included in "5 speakers"... You missed to mention that EmiratesMac.com presented a very different view of online marketing at Digital Marketing 2008 Perhaps that was included in “5 speakers”…

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