Comments on: Online not good enough, say Campaign Award judges http://www.flipcorp.com/en/read/blog/net-stuff/online-not-good-enough-say-campaign-award-judges.html Flip Media is the largest interactive agency in the Middle East with offices in Dubai, Bahrain, Qatar (Middle East), Bombay, Trivandrum (India), Leipzig (Germany), London (UK) and Cape Town (South Africa) providing online advertising, website design, streaming broadband video, ad server tracking, digital marketing, online advertising, online media buying and interactive campaigns. Tue, 06 Jan 2009 02:54:45 +0000 http://flipcorp.com/cms/?v=3.1 by: Farrukh http://www.flipcorp.com/en/read/blog/net-stuff/online-not-good-enough-say-campaign-award-judges.html#comment-58 Tue, 21 Feb 2006 11:13:07 +0000 http://www.flipcorp.com/en/read/blog/net-stuff/online-not-good-enough-say-campaign-award-judges.html#comment-58 Hi Martin, You're fast! Bits from your post are now on my blog, here http://farrukh.wordpress.com/2006/02/21/the-flip-side-of-creative-awards farrukh Hi Martin,

You’re fast!

Bits from your post are now on my blog, here

http://farrukh.wordpress.com/2006/02/21/the-flip-side-of-creative-awards

farrukh

]]> by: Martin Diessner http://www.flipcorp.com/en/read/blog/net-stuff/online-not-good-enough-say-campaign-award-judges.html#comment-57 Tue, 21 Feb 2006 10:52:32 +0000 http://www.flipcorp.com/en/read/blog/net-stuff/online-not-good-enough-say-campaign-award-judges.html#comment-57 HI Farrkuh, I dont mind - post your link here! Thx as well M HI Farrkuh,

I dont mind - post your link here!

Thx as well

M

]]> by: Farrukh http://www.flipcorp.com/en/read/blog/net-stuff/online-not-good-enough-say-campaign-award-judges.html#comment-56 Tue, 21 Feb 2006 10:49:51 +0000 http://www.flipcorp.com/en/read/blog/net-stuff/online-not-good-enough-say-campaign-award-judges.html#comment-56 Hi Martin, I was wondering about the online no-show in Campaign Awards - your post gives some reasons. I think I am going to link to your post on my blog on Advertising, Marketing & Creativity, if you don't mind. Online advertising needs support - let me give a hand :-) farrukh copywriter & journalist Hi Martin,

I was wondering about the online no-show in Campaign Awards - your post gives some reasons.

I think I am going to link to your post on my blog on Advertising, Marketing & Creativity, if you don’t mind.

Online advertising needs support - let me give a hand :-)

farrukh
copywriter & journalist

]]> by: Paul Poulose http://www.flipcorp.com/en/read/blog/net-stuff/online-not-good-enough-say-campaign-award-judges.html#comment-47 Mon, 06 Feb 2006 14:02:20 +0000 http://www.flipcorp.com/en/read/blog/net-stuff/online-not-good-enough-say-campaign-award-judges.html#comment-47 "It is clear to me that traditional advertisers in this region have not the required knowledge to judge on a category that requires in-depth technical, creative, digital media expertise and also experience." I guess its going to take time for people to realize the value in online media. I guess the next few years would basically shape the industry..especially with the web 2.0, many companies now realize the need to target the "online audience" . I guess persistance from industry pioneers is the only solution and insh'allah...a difference in the market! :-) R'gds, PJ “It is clear to me that traditional advertisers in this region have not the required knowledge to judge on a category that requires in-depth technical, creative, digital media expertise and also experience.”

I guess its going to take time for people to realize the value in online media. I guess the next few years would basically shape the industry..especially with the web 2.0, many companies now realize the need to target the “online audience” . I guess persistance from industry pioneers is the only solution and insh’allah…a difference in the market! :-)
R’gds,
PJ

]]> by: OceanCreep » Campaign ME awards results http://www.flipcorp.com/en/read/blog/net-stuff/online-not-good-enough-say-campaign-award-judges.html#comment-44 Sat, 04 Feb 2006 05:05:03 +0000 http://www.flipcorp.com/en/read/blog/net-stuff/online-not-good-enough-say-campaign-award-judges.html#comment-44 [...] Related [flip blog] Ibrahim Owais @ 8:04 am Filed under: Advertising and Marketing and Middle East Ads Loading... [...] […] Related [flip blog] Ibrahim Owais @ 8:04 am Filed under: Advertising and Marketing and Middle East Ads Loading… […]

]]> by: Martin Diessner http://www.flipcorp.com/en/read/blog/net-stuff/online-not-good-enough-say-campaign-award-judges.html#comment-43 Fri, 03 Feb 2006 17:19:49 +0000 http://www.flipcorp.com/en/read/blog/net-stuff/online-not-good-enough-say-campaign-award-judges.html#comment-43 HI Dotone, - completely agree with you - Flip has won 18 (!!) awards at this years <b>Pan Arab Awards</b> and also the award for best website in the Middle East. That just underlines my argument above about the judges just not being up to their mark. On the other hand, I am wondering who would be able to judge online properly other than Ziad from eWorks, Dimitri from Proximity, and some other online guys from the expert agencies. It will be tough - maybe we could get some international guys in on a panel, or have agencies voting on publisher's creative, and publisher on clients, and clients on agencies - but I fear there will be conflict of interest and some biased decisions. One day this region will be grown up enough to understand the importance of online (that has overtaken radio and outdoor in the US and UK aleady and/or in the next two years by spent) and traditional marketers will have the expert knowledge required. Insh' allah - isn't that what is needed? :-) HI Dotone, - completely agree with you - Flip has won 18 (!!) awards at this years Pan Arab Awards and also the award for best website in the Middle East.

That just underlines my argument above about the judges just not being up to their mark.

On the other hand, I am wondering who would be able to judge online properly other than Ziad from eWorks, Dimitri from Proximity, and some other online guys from the expert agencies.

It will be tough - maybe we could get some international guys in on a panel, or have agencies voting on publisher’s creative, and publisher on clients, and clients on agencies - but I fear there will be conflict of interest and some biased decisions.

One day this region will be grown up enough to understand the importance of online (that has overtaken radio and outdoor in the US and UK aleady and/or in the next two years by spent) and traditional marketers will have the expert knowledge required.

Insh’ allah - isn’t that what is needed?

:-)

]]> by: dotone http://www.flipcorp.com/en/read/blog/net-stuff/online-not-good-enough-say-campaign-award-judges.html#comment-42 Thu, 02 Feb 2006 21:29:51 +0000 http://www.flipcorp.com/en/read/blog/net-stuff/online-not-good-enough-say-campaign-award-judges.html#comment-42 <blockquote>Many of us online ‘nerds’ have already commented back to Tim Addington and his team, requesting that the 2006 Campaign Awards should include industry experts judging on the online panel, which also needs to be broken down into creative, media, response &#38; branding campaigns, portals, websites, micro sites and other categories like international awards have done it for a long time. </blockquote> Just like the <strong>Pan Arab Awards</strong>! How could some university professors be judges? How could they judge? Man check the criteria &#38; the way you get ranked. Damn! Is it that we in this region lack Exprienced Art-Directors or Creative people to judge? I guess they all have to get out of the executiveness of the whole procedure. Plus, why isn't it so publicized? or maybe I live on another planet, may be?

Many of us online ‘nerds’ have already commented back to Tim Addington and his team, requesting that the 2006 Campaign Awards should include industry experts judging on the online panel, which also needs to be broken down into creative, media, response & branding campaigns, portals, websites, micro sites and other categories like international awards have done it for a long time.

Just like the Pan Arab Awards! How could some university professors be judges? How could they judge? Man check the criteria & the way you get ranked. Damn! Is it that we in this region lack Exprienced Art-Directors or Creative people to judge? I guess they all have to get out of the executiveness of the whole procedure. Plus, why isn’t it so publicized? or maybe I live on another planet, may be?

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