Google Analytics for free
Hm…we almost paid the 5000 US$ Urchin on Demand sign up fee and then over night the good old www.urchin.com website was gone, Googled away and has now become a FREE (!!) Google Analytics tool. Urchin was bought by Google a while ago, and everyone who used to love Urchin seemed to complain about the bad [...]
Hm…we almost paid the 5000 US$ Urchin on Demand sign up fee and then over night the good old www.urchin.com website was gone, Googled away and has now become a FREE (!!) Google Analytics tool.
Urchin was bought by Google a while ago, and everyone who used to love Urchin seemed to complain about the bad customer service, no response to questions and literally no software support by the big Internet giant. Making Urchin now available for free, changes the industry and just shows that Google is becoming more and more dominant again.
People like Webtrends, NetTrackers and other paid traffic analytics tools won’t like it, but then, heh, it’s tough to compete with the #1 anyways.
It works simple and easy: Just sign up for a Google account (GMAIL), and link it to your Urchin know known as Google Analytics account. Old Urchin users got a converted account automatically, although it didn’t work with me, so I had to set it up again.
Agencies (always after client’s money) be careful: Selling the service to your clients only works if you have plenty GMAIL accounts readyly available, unless you want to disclose your privat GMAIL account to your clients.
Last comment: The really good story is that you can link paid search engine campaigns aka Google Adsense to your Google Analytics account, and site traffic including marketing objectives, e-Commerce turnover are directly linked to your purchased keywords….so cheers to some more online media optimization.
