The documentary highlight's Jeremy's journey to have a set calendar day for Peace annually, sanctioned by the UN.
We built the website in one week, after briefing sessions with Claire (my wife :), member of the Peace Day UAE committee) in Bombay.
The Flip team in Bombay and Trivandrum spent a few late nights, for which the Peace Day UAE team are very grateful.
With the help of all the other sponsors, Filmworks, Dolce Vita Films, Collaborate Marketing, Leo Burnett, Film Quip, MOD, The Chimney Pot, BKP, MS&LPR, so many to mention (visit the peaceday.ae website to get the full list) the campaign was completed in a record time of 4 weeks. (3 short films shot, ATL, online, BTL, PR and launch event!).
Interestingly, Tim Smythe from Filmworks said that the reason that the Peace Day UAE team was able to achieve so much in so little time, was than no client servicing people were involved :) and no politics, it's true.
We would like to congratulate the Peace day UAE team in Dubai, Chiara, Oliver, Nayla and the rest of the committee, they have achieved so much in a few short weeks, we will continue to support you and help spread the message of Peace. Watch this space.
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Comments
Mazen September 1, 2009 at 01:31 pm
Amazing work! Amazing Cause. Very very proud :)
Cheers.