In an effort keep visitors updated with the latest news and promotions throughout Dubai Shopping Festival, we developed the Tweet To Win campaign to engage visitors and shoppers in a viral activity by re-tweeting a daily tweet with the latest news from DSF 2012. From the creative look and feel and the microsite for the The Tweet To Win campaign to execution, we handled the entire campaign.
Users were driven to the Tweet To Win microsite from Facebook and Twitter to “Re-Tweet” a daily tweet, enabling followers and fans to become advocates and ambassadors and promote DSF events and promotions. The purpose of this campaign was to effectively increase the number of followers. Participants were required to log in with their Twitter account to re-tweet the DSF daily tweet and share it with all their twitter followers, for a chance to win a daily prize ranging from AED 100 in shopping vouchers or a grand prize of 2 nights’ stay at the Pullman Hotel.
The Tweet to Win campaign was a huge success increasing Dubai Events’ twitter followers by 248% within the festival month, with a total number of 3,600 re-tweets by followers.