Portfolio: “Fast and Perfect”

• Bourjois Make-up
• October 2011
• http://www.facebook.com/BourjoisMiddleEast

Bourjois has launched its new “Fast and Perfect” mascara that rotates at the touch of a button, making long and perfectly covered lashes a reality. To create a buzz around the release of the new product in the region and build targeted awareness, Flip Media produced an engaging flash game for Bourjois’ Facebook page.

In the game, users were presented with 360-degree views of different Parisian scenes with women from different walks of life. Some of them already had mascara on their lashes and some did not. Users were given 30 seconds to identify as many girls as possible without mascara and click on their eyes to apply the Fast and Perfect mascara. Weekly winners were picked at random and received a free Bourjois “Fast and Perfect” mascara. At the end of the competition, one lucky user won a year’s supply of Bourjois make-up.

The game was a big success and was played over 1,500 times in the first two weeks helping Bourjois Middle East reach more of its fans online and increase engagement levels with its young target audience in the region.