The Sharjah Investment and Development Authority, better known as Shurooq, is an independent government entity that operates entirely in Sharjah. By aiming to achieve social, cultural, environmental and economic development within the emirate, specifically amongst the Arab Islamic demographic, Shurooq encourages and attracts the best investors.
Flip developed a user-friendly, focused and image-heavy website to attract Shurooq’s audience. A unique interactive map was also specially created in order to highlight Shurooq’s main projects and to put the focus on its associated images in order to encourage investment and growth in the emirate of Sharjah.
Flip was also responsible for the development of all copy for the website. The copy was developed in keeping with Shurooq’s tone of voice in order to enhance what the company is all about – investment and development in Sharjah. Amongst many other features that can be found on the website, the entire content is managed by Navisite, Flip’s proprietary content management system.