Brand Central
3rd party online media tracking and management system
Brand Central is the most powerful enterprise-class advertising management and serving solution that manages online media campaigns from A to Z in the Middle East. It’s a one stop-shop platform for marketing managers and clients, advertising agencies and creative directors, media planners and media buying agencies, and media portals and publishers. www.mybrandcentral.com
About Brand Central
With more than 65% market share, Brand Central has become a certified and approved 3rd party online media tracking and management system in the Middle East and beyond. It was developed in 2002 and is currently available in version 3.0 serving two out of three online ads in the Middle East, being used by more than 25 agencies, 150 clients and 220 media publishers.
Read moreKnowledge
What is the growth rate of online advertising in the Middle East? How many mobile phone users are subscribed in the UAE? How does online expenditure compare to offline?
Need an answer but don’t know who to ask? Brand Central’s knowledge base offers proprietary research from its ad-tracking platform, analyzing thousands of campaigns and flights, hundreds and millions of impressions across all indu
Read moreFeatures
Brand Central 3.0 has a powerful feature list that empowers its users to improve online media planning, optimization and reporting tasks. Learn about the key features included in Brand Central version 3.0 and how each one helps to proactively improve your digital marketing, tracking and optimization efforts. Complete feature list
Supports all formats
Creative control and support for all possible creative formatsNo matter what the creative, or what format it is in, users have complete creative control and support of different creative formats.
On-screen media planning
Planning media online communication has never been so easy! Our enterprise advertising platform’s on-screen media planning gives you access to all rates, publisher sites and historical performance.
Real time reporting
Brand Central offers real time reporting and 24/7 accessibility through single user login for clients, agencies and publishers.
Post-click tracking
Support of post-click tracking in order to measure and track convergence
Campaign optimization
Automatic and manual campaign, flight and creative optimization based on multiple algorithms
Personalized dashboard
Personalized dashboard with messaging system, publisher search, rate card system, SMS gateway, quick graph and warning alert system
Technology partnerships
Integration of DoubleClick™, VeriSign secure servers and Amazon S3 services as credible technology partners
Research and analysis
Built in market research and analysis reporting for Madar Research, AC Nielsen, IPSOS based on FTSE, PARC and eBusiness Watch research criteria.
Notifications
Notification of results, warnings, optimization messages via email, SMS, Skype and MSN messenger
Integration with finance
Integration with financial packages for automatic generation of insertion orders, sales orders and invoices
Standards compliance
Follows strict international guidelines of organizations such as W3C, IAB, ABCE, BPA and 247
Platform independent
Platform independent on Windows, Macintosh, Internet Explorer, Firefox versions and even mobile devices such as Blackberry and PDAs
Screenshots
Support
Looking for Brand Central support? We offer a continuously updated knowledge base and download section with sample files and documentation.
