Nakheel
Microsite
March 2008
http://www.waterfront.ae
The Waterfront development, located on the western shores of Dubai, will have a size twice the size of Hong Kong island and will have an estimated population of 1.5 million people.
Flip media was engaged to create the website for Waterfront for the public launch of the development. Key challenges were to position Waterfront as a city, rather than a single community, and to create an interactive experience in line with brand values like fluidity, modernity, and sustainability.
