As Dubai’s premier development company, Nakheel’s portfolio includes the iconic and internationally acclaimed waterfront developments The Palm, The World and Dubai Waterfront. Once complete, Nakheel’s developments will add more than 1,000 km of beachfront to the Dubai coastline, and all its projects spread across more than 2 billion sq ft.
Nakheel was looking to position itself differently within the evolving property market and wanted a campaign that was purely for Nakheel Corporate. The objective of these banners was to drive people to the Nakheel.com website, and to develop a socially conscious positioning. The banners also needed to be rolled out as an adaptation for relevant seasonal holidays.
