Nakheel
August 2008
Building on the success of the previous campaigns, Nakheel approached Flip Media once again to develop the new campaign for Ramadan. The initiative for 2008 still aimed to raise funds by encouraging people to participate on the site by either uploading a message or a photo or both, in which Nakheel paid against a specific amount to charity. The 2008 theme was Water were Nakheel.
"Thirsty? So are millions, all year long".
