Touchpoints Consulting
February 2009
Flip Media and Touchpoints Consulting worked together to develop the Heroes of the UAE campaign for the EAD (Environmental Agency - Abu Dhabi).The campaign’s main objective is to educate UAE residents about their role in causing global warming and how they can help reduce the carbon footprint in the UAE.
The site developed by Flip offers many unique functions like an advanced calculator which demonstrates how consumers can save energy and money and a pledge platform which allows people to give their support to the campaign publically through social networking sites like Facebook. In addition, Flip created a three minute animation for the website which was also featured during the rock band Coldplay’s UAE concert.
