Website February 2012 FMCG


  • design
  • html
  • usability

Since its establishment in 1990, al alali has promised and delivered unsurpassed quality to its customers across the GCC and Middle East. With over 250 products ranging from canned fruits and vegetables, to bakery aids, dairy, pasta and many others, al alali is trusted, by families, for the quality and taste of its non-perishable product lines.

Flip’s engagement with al alali was to conceptualize an online presence that goes beyond just a brochure listing of products. Working together, al alali and Flip drew up the information architecture and content strategy for a world-class health and nutrition portal which delivers content across several pillars, including recipes, nutrition tips and articles as well as nutrition-related content specifically developed for kids. The website delivers over 120 recipes (all of which make use of al alali products) that users can conveniently browse by cuisine or food category. Recipes are accompanied by useful information such as nutritional value.

Flip designed and developed the website as well as all the content on the site effectively merging attractive visual designs, user experience and architecture with extensive research, content creation, adaptation and optimization.

Flip Media is currently creating an interactive online campaign to mark the launch of the new al alali website. Stay tuned and join the fun to win fabulous cash prizes!