Vice Versa® is a tourist card concept designed to influence how premium tourists and business travelers experience and enjoy Dubai.
Designed specifically for the premium visitor, Vice Versa® combines relevant tourist information with a rewarding shopping, dining, leisure and entertainment experience.
The aim of the website was to be a contemporary and interesting resource relevant for all premium tourists, whether they are in Dubai or planning to visit soon. Powered by the CMS, the partner outlets can be managed solely by Vice Versa personnel who can enter all relevant details such as images, descriptions, Card-Cash discounts available, locations, maps, and contacts. The website also provides a facility for trade partners to log in to check their latest statements and balance, and customers to register for the Gold loyalty programme.
