General Electric
Banner | Email | Microsite
May 2008
http://www.comejoinge.com
GE is one of the world’s most renowned brands. From jet engines to power generation, financial services to water processing, and medical imaging to media content, GE is today present in almost all the aspects of business and science.
GE Middle East and Africa approached Flip Media with a need to increase the brand awareness in the region and at the same time to be seen as the most ideal multinational company to work for across the world.
The microsite was a part of the entire online campaign that Flip Media devised for GE, right from the conceptualization. The double barreled online campaign was aimed to increase the knowledge about GE businesses in the region and also serve as a platform to reach out to its potential employees. When the website was going live, GE was planning to take this campaign to other regions too.
