Nakheel
Microsite
September 2007
http://ramadan.nakheel.com
Rather than simply spread the word about this festive season, and share good wishes, Nakheel wanted to develop a campaign that would be relevant in this day and age, but still remain true to traditions.
This month-long campaign drew in 39,252 wishes in total, which amounted to almost AED 400,000 (over US$ 100,000) worth of donations from around the world. Furthermore, the campaign generated a huge amount of interest from press and media alike- with coverage in newspapers, national television and the radio.
