Corporate Social Responsibility
If someone said 'corporate social responsibility' ten years ago, not many would have known what it meant. But that's not the case anymore, is it?
Today's heightened interest in the role of businesses in society has been promoted by increased sensitivity to and awareness of environmental and ethical issues. Issues like environmental damage, improper treatment of workers, and faulty production that inconveniences or endangers customers are highlighted in the media. We at Flip Media try to give back to the community in many ways. In the past years our contributions included volunteer work, donations and even individual employee participation. Flip Media's goal is to raise awareness of the benefits of employee engagement within the business and community sectors, and also to inspire international companies to increase the quality and extent of their involvement. The following examples illustrate Flip Media's dedication to our society.
December 2006 - Flip Make a Wish Campaign
While everyone was busy preparing contact lists and designing greeting cards for the festive season, we developed an integrated campaign to raise charity funds for MSF. The campaign launched on December 10th and continued until Christmas Eve.
2006 - Running activities
Yousef and Martin (our main men) ran two legs of 20km each of the three-man Flip Media team at the Vishal Bhatia Charity Ultramarathon. Together, they raised AED 3,000 for Indian and Dubai-based children's charities.
August 2005 - Make Poverty History
On 10th December 2005, millions of people worldwide united to fight poverty and AIDS globally, by wearing a white band. Flip Media contributed to this cause by developing a website that served as a rallying point for activists in the UAE through http://www.makepovertyhistory.ae/
July 2005 - The ONE Campaign
The buildup of the Live 8 concerts around the world in support of the ONE campaign to make poverty history saw Flip Media along with celebrities like Brad Pitt, Bono, Cameron Diaz and Tom Hanks being significantly involved with the cause. Flip Media contributed to the development and hosting of a regional website and banner campaign, as well as hosting the promotional video on http://www.flipcorp.com/one
May 2005 - The Vertical Marathon
Covering 1334 stairs up the tallest building between the Middle East and New York, Flippers Dinesh Lalvani, Martin Diessner, Michelle Purcell and Yousef Tuqan Tuqan ran the Vertical Marathon in support of Médecins Sans Frontiéres, with Yousef standing in sixth place overall with a time of 12:40. The event raised AED 75,000.
April 2005 - Foresight website
Flip Media built a website for Foresight to spread awareness of Retinitis Pigmentosa, an illness that is characterized by the progressive loss of peripheral vision. For further information, please visit: http://www.foresightrp.com
December 2004 - Response to the Asian tsunami
In the wake of the earthquake that occurred on December 26, 2004, Flip Media donated 10K AED for medicinal drugs that were purchased and sent to Asia, and set up one of the largest regional online media campaigns in just 24 hours, which resulted in over 679,000 clicks to the support website www.flipcorp.com/help
