Flip Media designs and develops a mobile phone application for the iPod and iPhone

The free Mumbaikar application offers residents and visitors of Mumbai an interactive map with everything they need to know about the city, from geotagged restaurant and store listings, events and blogs to neighborhood crime alerts.

Dinesh Lalvani, Managing Partner at Flip Media, explained that Mumbaikar gives users access to unbiased user generated reviews and information in the palm of their hands. “We hope this tool will encourage people in Mumbai to explore and discover the hidden gems of their city as well as connect and share information with fellow Mumbaikars," he said.

The application, which uses location based technology, enables users to find the nearest 24 hour pharmacy, pizza place or hospital based on where they are located. Each listing includes reviews, comments and ratings.

Even before its official marketing launch, the Mumbaikar app received over 250 downloads from the  Apple Store

The application, which took three months to develop, is the first mobile application designed and developed by Flip Media.  “We went through many phases of development and testing to enhance the speed and usability of the application,” said Imthiaz Rafique, Senior Developer at Flip Media. “This is the first version of the product. We already have additional features under development in the pipeline that further maximize the capabilities of the iPhone.”

Yousef Tuqan, CEO of Flip Media, said that being the first agency in the Middle East to design and develop a branded iPhone app demonstrates the company’s commitment to providing users with innovative digital experiences.

“The fact is that more and more people are accessing information on the go through mobile applications. Digital is not just about building websites, but providing an overall experience, anticipating consumers' needs and giving them access to the right information at the right time. This is only the start of what I am sure will be exciting times ahead.”