Tonic goes online with TonicDubai.com

The visible part of the site is a showcase of its most recent creative work and an introduction to the tools which have Tonic famous: ethnographic research, tribal planning, solution neutrality, radical branding and ethics.

Vincent Raffray, Creative Director, Tonic said: "Apart from its functionality for both our clients and ourselves, the site is a lot of fun to visit. From the minute you log on, you1ll find that we made the most of this fantastic medium."

The back-end of the site will offer Tonic clients a better access to the services and the information provided by the agency.

This site is one more tool which enables Tonic to develop more effective communication campaigns whatever the vehicle. Martin Diessner, Managing Director of Flip Media, the interactive agency who developed the site said: "What we like when we work with Tonic is that they always push the boundaries of what we think is possible and always look for the most effective ways to make the most out of the media they use."