Brand Central
What is Brand central? What does it do? Who can use it? Clients? Media agencies? Publishers? How about everybody.
Back NextAbout Brand Central
Brand Central is the most powerful enterprise-class advertising management and serving solutions that manages online media campaigns from A to Z in the Middle East. It’s a one stop-shop platform for marketing managers and clients, advertising agencies and creative directors, media planners and media buying agencies, and media portals and publishers.
With more than 65% market share, Brand Central has become the 3rd party certified approval tracking and management system for online media buying in the Middle East and beyond. It was developed in 2002 and is currently available in version 3.0 serving two out of three online ads in the Middle East, being used by more than 25 agencies, 150 clients and 220 media publishers. Read more
Features
Brand Central 3.0 has a powerful feature list that empowers its users to improve media planning, optimization and reporting tasks. Learn about the key features included in Brand Central version 3.0 and how each one helps to proactively improve your digital marketing, tracking and optimization efforts.
Creative control and support of all possible creative formats No matter what the creative, or what format it is in, users have complete creative control and support for all creative formats. Read more
On screen media planning Planning media online communication has never been so easy! with access to all rates, publisher sites and historical performance. Read more
Real time reporting Brand Central offers real time reporting and 24/7 accessibility through single user login for clients, agencies and publishers. Read more
Case Studies
We hate to drop names, but.. Maktoob. Braun. Emaar. P&G…
Brand Central can bring great results to agencies, clients and media owners. Don’t believe us; believe those who’ve already experienced great results! Read more
Screenshots
View, and download from our library of screenshots to learn more about how Brand Central looks. Read more
Knowledge
What is the growth rate of online advertising in the Middle East? How many mobile phone users are subscribed in the UAE? How does online expenditure compare to offline?
Need an answer but don’t know who to ask? Brand Central offers proprietary research from its ad-tracking platform, analyzing thousands of campaigns and flights, hundreds and millions of impressions across all industries-spanning more than 20 countries across the Middle East. Read through all our findings (free of charge) and find the support you need to make the ideal marketing decisions. Read more
Support
Looking for some much needed support? Brand Central has a continuously updated knowledge base and download section with sample files and documentation Read more
