Anything about new develoments, ideas and discussions related to Brand Central, Flip’s market leading 3rd party tracking and ad-serving delivery platform.

• 9th July 2006

  Brand Central now integrated with optional DoubleClick tracking

  While Brand Central version 3 is still under development, we now added another feature to Brand Central which allows for optional tracking through Double Click. Although Brand Central’s tracking mechanism follows the strict international
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• 4th December 2005

  Personalized Ads

  A quick note to inform everyone about a small update within BrandCentral. We have added a small feature which allows agencies to produce dynamic creative that is personalized based on the login data of registered users within a publisher’s
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• 4th November 2005

  User Behaviour Marketing

  Common problem: Client wants to market product online, and the most amazing media planner produces the most amazing media plan and the creative agency the most amazing banners, emails and so on, and the Google guys the most amazing search campaign,
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• 4th November 2005

  Instant Messenger Support

  Instant messenger and chat support is now available to all Brand Central users.
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