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Flip's CEO comments on Twitter in the region

Posted by Yousef on September 12, 2009 at 11:58 pm
Social Media, twitter | No comments

I've been quoted by Dima Hamadah of Emirates Business 24-7 in today's newspaper.

You can read the full article here but here's an excerpt:

"As a digital consultancy, we aim to grow the industry. We see this event as a tool to raise awareness and help people know more about social media. Yet, while we see potential for promotion of brands through social media, the main challenge remains in culture. [Brands and governments] do not like free speech or negativity, which is contradictory to the nature of social media where people interact and give their personal feedback on different brand experiences.

"This will make Twitter in the region an interesting case to study, but the direct result of this reality is that brands are still not engaging. Brands are yet to embrace the concept and understand the human element rather than treating social media from a corporate perspective. It is true that a lot of companies have come on Twitter, but for many of them, pages haven't been updated for three months."

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Author: Yousef | Published: September 12, 2009 at 11:58 pm

Since building his first websites in his bedroom in 1996 , Yousef has developed and executed online marketing initiatives for some of region's leading brands. In his role as CEO at Flip Media, Yousef is responsible for overseeing all strategy and delivery at the largest interactive agency in the Middle East.