"The Internet is not Star Wars"

In an interview with digital marketing website Click Dubai, Flip Media's CEO Yousef Tuqan Tuqan discusses his career, managing growth at Flip Media, and how the marketing industry has shaped up in 2009 in the wake of the credit crunch.

“ The complete collapse of the real estate sector left many of us without some of our largest clients (and their unpaid invoices), and we’ve all had to work harder than ever to win new business, drive growth from our existing clients and seriously rethink how we do business. It’s been a very hard year for everyone, and no one in our sector has been untouched. We’ve seen some of the best agencies in our sector either fold or significantly downsize.

Thankfully, we have been able to retain over 90% of our staff this year, and have grown our client portfolio to include some of the most exciting new brands in the region. As a digital agency in the Middle East, we’ve always had to work with small budgets and do “more with less,” so I’d like to think that we were better prepared for this than some of the more traditional regional agencies."

You can read the full article on Click Dubai here.