"The web is a joke"

In an interview with regional marketing website AdNation, Flip Media's CEO Yousef Tuqan Tuqan discusses the current state of the regional digital marketing industry, and the opportunities for growth. This interview was conducted in response to Flip's recent announcement that we are now offering free digital marketing seminars to any company in the UAE in order to help educate brands on the potential of digital marketing.  

“I keep saying to people, there’s two reasons to go on the web: it’s where your customers are, and it’s where your competitors aren’t. If you’re part of a retail bank in the UAE, just look at what your competitors are doing – and it’s just awful. There’s a great opportunity to differentiate yourself – everybody has nice advertising, everybody has a nice logo now, but not everybody has a decent website. And why don’t you? It’s not hard to do, it doesn’t cost very much.”

“This is one of the reasons I’m trying to do these internet masterclasses. I’m trying to empower people within the business to understand that it’s not Star Wars. It’s communication and it’s marketing, and it doesn’t have to be scary or difficult to be able to do it.”

You can read the full article on AdNation here.