A Flipper's Digital Music Innovation

Flip's very own, Paul A. Zwarts (aka Paz), Head of Delivery, has started his own digital record label, Mixtura Records. A DJ and producer since the early 1990s, Paz , who has lived and played in Toronto, Amsterdam and Dubai, teamed up with Marko Ben-Aicha, aka Smokingroove, for this exciting new venture. The dynamic duo focus on supporting a small, untapped scene in Dubai oriented around genres like Chicago House and Drum & Bass.

The name Mixtura is a combination of "Mix" and the Portuguese word "Mistura," which also means mixed. Paz & Smokingroove are making headway in the industry for their themed releases which include infused styles like 40's Swing and Latino/Brazilian sounds. Having already released two Eps which are Ethnic/Brazilian oriented, these two music makers are teaming up with other artists including Flip's own Mazen Abou Hatab (aka Meezus). The future is looking bright for these guys as they aim to create music, sell online and get into new and interesting markets like video games and television scores. "Our music is not for the masses. Although we are very open to all types of music, we are aware that Dubai is about pop culture. But there happens to be a lot of people here who dont agree with this. We want to fill that gap in ways that compliment our own tastes and experiences." says Paz.

"There are places opening up in Dubai that are thinking beyond just fancy display and expensive budgets. This kind of thing is dying with the credit crunch. Places are focusing on good music and format. we can no longer treat music as pure vanity and wastah. Our music reflects this attitude." Mixtura's Smokingroove, supported by Paz, is a resident at Hive, a stylish new lounge in Downtown Burj Dubai's Souk Al Bahar. "You'll find us playing our own wares and similar styles at places which appreciate that music is about mood and format. Places like Hive and Alphaclub aren't just another spot to listen to top 10 hits which are found on your car's radio." Niche thinking is the way to survive in the present economy and identifying where specific markets exist will ensure longevity. Flip Media is proud to know that it's philosophy of digital efficiency is not just a job for our Flipper Paul "Paz" Zwarts , but has transcended into a way of life. Visit www.mixturarecords.com to listen and purchase digitally released music.