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Brand Central now integrated with optional DoubleClick tracking

Posted by Martin on July 9, 2006 at 06:15 am
6 Comments

While Brand Central version 3 is still under development, we now added another feature to Brand Central which allows for optional tracking through Double Click. Although Brand Central's tracking mechanism follows the strict international guidelines of organizations of IAB, ABCE, BPA and 24/7 - in fact we did ask for support from these guys who were very helpful in the first place (robots.txt list, unique user calculation etc.), we feel that providing as many 3rd party tracking options as possible will add value to the system.

As a first step, DoubleClick will be available but we will keep our options open to extend the tracking capabilities of BC. If anyone has any suggestions of other 3rd party tracking systems / tags to be integrated please let me know. Any comments appreciated, as long as they are not dafamatory as we had them from our friend "letsBreal" just yesterday :-)

Martin

Author: Martin | Published: July 9, 2006 at 06:15 am

My passion is obviously the web. Trying to balance off the geekyness in front of a computer by running, mountain + road biking and here and there a game of squash. Favourite destinations: Asia all over the place, and little hide-out in Cyprus and heart beating for Cape Town. Music: Whatever fits on my iPod, and definitly a full collection of U2.

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  • Brand Central Now Integrated With Optional DoubleClick Tracking - Brand Central

    March 6, 2007 at 02:48 am

    [...] Cookie Says: July 9th, 2006 at 7:59 pmThinking Local and Going Global. Excellent approach, congratulations and well done!It is refreshing to see a Middle East based company, create first and innovate, and then work on enhancing, as opposed to immediately referring to international work and tools, simply acting out as a co-ordinator role.Practises like these, is what is required to make this region and Online industry stand out more, and take it into a leading role as opposed to being a follower. [...]

  • Brand Central Now Integrated With Optional DoubleClick Tracking - Brand Central

    January 28, 2007 at 07:13 pm

    [...] Magnus Says: July 10th, 2006 at 8:03 am [...]

  • Brand Central Now Integrated With Optional DoubleClick Tracking » Brand Central

    January 21, 2007 at 03:44 pm

    [...] Cookie Says: July 9th, 2006 at 7:59 pm Thinking Local and Going Global. Excellent approach, congratulations and well done!It is refreshing to see a Middle East based company, create first and innovate, and then work on enhancing, as opposed to immediately referring to international work and tools, simply acting out as a co-ordinator role.Practises like these, is what is required to make this region and Online industry stand out more, and take it into a leading role as opposed to being a follower. [...]

  • Magnus

    July 10, 2006 at 12:03 pm

    Congratulations, that seems to be a really big deal for you. I remember in the very early days when online advertising was just getting started DoubleClick was in so much trouble for doing things like tracking coockies across sites (third party cookies) and stuff like that. That's more or less accepted now I guess (although I reject those in my browser ;-). Things evolve.

  • Martin

    July 10, 2006 at 01:31 pm

    Thanks Magnus - yes I remember these times. 3rd party cookies are still an issue - people forget to set the P3P privacy policies and then wonder why results are "weired" or things not working properly, sites getting blocked.

    Brand Central uses 3rd party cookies without saving personalized user information, and the P3P policy states exactly that. We continously attempt to improve the system and are happy about any constructive feedback.

  • Cookie

    July 9, 2006 at 11:59 pm

    Thinking Local and Going Global. Excellent approach, congratulations and well done!

    It is refreshing to see a Middle East based company, create first and innovate, and then work on enhancing, as opposed to immediately referring to international work and tools, simply acting out as a co-ordinator role.

    Practises like these, is what is required to make this region and Online industry stand out more, and take it into a leading role as opposed to being a follower.

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